Digital technology is introduced and has opened new channels to sell products. It provides variety kind of information to the consumers. As we can see in the North Africa and Middle East region, over 40 million Internet users are creating new opportunities for marketers to reach their audience in ways not previously possible, but now it is a common phenomenon, because there is a huge demand for organizations to better embrace the internet, majority of the companies indicate that they want to sell products or services online, by using digital marketing.
Digital marketing in other words affordable internet marketing services is more than simply adding a website address to TV commercials or sending customer service text messages. Digital networks are now beginning to connect customers' computers to their house devices, such as televisions and game consoles. Hence, people from all categories, young or old are all potential customers.
Nowadays, digital marketing often uses push technology, which is, sending E-mail, SMS and RSS feed. This technology can be personalized, which means that messages received by the customer can be highly targeted and specific to select the criteria. For example, a special offer for a 20 year old college student living somewhere in Africa. Other than that, if properly executed, it promises high return on investment, which can help drive new revenue as well as brand reinforcement.
Digital marketing is a very effective tool for Affordable Web Promotion is somehow an easy, convenient but an effective way to reach to the customers all around the world.