Internet has taken over the world in not only the social interaction scenario but it is equally a viable option for retailers and consumers. Studies have proven that since the introduction of e-commerce shoppers have shifted their loyalty from retail outlets to online shopping destinations. This mode of retailing works well for both retailers and shoppers as for retailers the overhead charges of maintaining the showroom cost is considerably reduces thus reducing the selling price significantly. For shoppers too the charm of attaining the product at a lower cost is a big lure.
Statistics have proven that around 56% shoppers have shifted their loyalty to online destinations and out of this large group around more than 50% people make use of facebook. The advantage of facebook is the large fan following and the advanced social connectivity. There are figures to prove this fact as studies reveal that most of the fan bases are the module for up- scaling the client base by recommending their friends and contact groups to a particular site or product.
It is proved that most of the shoppers utilize facebook platform for checking out the merchandise in place of any other social networking site. The connectivity of a website to facebook and added advantage of a Facebook shopping cart add more to the client base of facebook.
With these facts and figures in hand, facebook does prove to be a winner in the internet marketing scenario. The founders of this social networking site too realize the importance of this website for consumers/retailers and are trying to further to progress the retailing avenue by adapting easy to shop and sell methods. They have evolved with their terms and conditions considerably by making their URL more retailers friendly and the same goes for consumers. Introduction of credit score is another important advantage of the website along with discount offers for facebook users.
The connectivity of a website to facebook and added advantage of a Facebook shopping cart add more to the client base of facebook.
Therefore it is proven fact that facebook does boost a business.