Following Google webmaster guidelines, won't get you fast results, as the current SEO strategy changes a lot, which means to get on top, traffic is necessary. It can do by proper link building, SEO and Social Media optimization where users are active online at every time.
The current campaigns demands social media, it can boost the quality link building of SEO strategy.
The SEO is golden game. It is worth to take natural links from third-party. It all depends on relevant content and its future usefulness.
It is quite difficult to get natural links from third-party. It is easy as it requires effort and time. The quality is the most important concern that makes you to get those valuable links that are looking for.
What about those who have a new website and don't have an audience, social media is a good option? Social media promote your content to target audience.
Let take an example - if you have a website, doesn't have traffic, but wish to improve traffic with blog is a good idea, but it takes time to get rank on top of SERP. Instead of it, if you spent time on building social media profiles such as Facebook, Google plus, Twitter, Pintrest, LinkedIn, is a good option to share valuable content directly with target audiences.
Engaging the right audience with the social web is a good idea. It gives a big picture to share content socially. It increases social activity. The social web engagement improves the brand reach in today's digital world. A better quality of content increases more engagement of people.
Get Start with Social Web
€ An informative, magnetic content, to keep visitors on the page for a long time
€ Build real and strong social media community
€ Easily sharable content
€ Interesting, useful, and relevant content is valuable
Past days where everything is SEO, but in today's time without SMO the SEO is nowhere. Combine working in hand to hand, if need the desired result. Use webmaster and Google analytic tools.
You can track, measure, and work out on the ROI of your SEO and social media campaigns. A better world is waiting in Digital Marketing if SEO and SMO combine.