It was a little over two years ago that the industry saw the first 'designer phone' for sale in the UK market, it was the Motorola V3i D&G, a hybrid model produced between the manufacturer Motorola and the designer company Dolce and Gabanna.
It was a gold coloured phone that made it stand out amonst other models and was branded with the D&G logo on the reverse.
This particular handset created a buzz among mobile enthusiasts and saw good sales figures for Motorola, the next phone to be produced after a collaboration between a manufacturer and designer outfit was the ever popular LG Prada phone, the LG KE850.
This was slightly different from the Motorola offering as it was not an existing model that had been branded but a new model that was only available as the Prada phone.
Many more new designer phones are now being launched with Mandarina Duck, Ted Baker and Bang & Olufsen all now having models available and new offerings from Giorgio Armani and Porsche coming soon.
Some of these handsets are collaborations between the major manufacturers and the designer company such as the Bang & Olufsen and Ted Baker with Samsung, whereas other are handsets that will launch with no mention of the manufacturer but instead just simply show the brand name and logo of the designer.
This could potentially cause some confusion for consumers as existing models already heavily promote their specifications and features widely, these new handsets will have to be researched thoroughly to get the exact specifications on offer.
An example of this was a collaboration between Vodafone and Mclaren Mercedes for the Mclaren Samsung Z720, although it was marketed as a Z720 model it did not hold the same features as some had been removed like the built-in flash for the onboard camera.
Part of a Limited Collection of Designer Mobile Phones that are exclusive to The Carphone Warehouse is denim giant Levi Strauss & Co's first Levi's branded mobile phone, designed by Modelabs, the French design house based in Paris.
Unique in its design, the Levi's phone can be customised in 500 ways to add your own personal touch making it yours.
The casing is made from stainless steel with a patterned finish which like their denim is tough, resilient and sexy and will be available in Shiny Silver and Shiny Sand variants with a mirrored screen for the Ladies and Metallic Silver, Black and Brown Copper Brown for the Gents.
The Levi's Mobile Phone is equipped with a 2 mega pixel camera with video record, MP3 Player, 1.
8 inch LCD display screen, 40MB memory with microSD card expansion and comes with Stereo Bluetooth Wireless Technology.
Aimed at a younger fashion conscious generation, the Levi's phone comes with its own detachable chain which can be used to safely secure the handset to your bag or jeans so you always know where it is and accessories such as authentic leather and 'red label' holders will ensure that it remains scratch free and in perfect condition.