(1) How much money do you have to allocate to your corporate gift campaign? The promotional product industry is so versatile it can effectively cater towards all budgets. When you are browsing for the first time though, it is important to know what price range you are looking at.
(2) What is the quantity output you are hoping to reach? If you have a relatively small distribution group, then you can probably afford to buy some of the most expensive products on the site. However, if you want to distribute corporate gifts to masses of potential customers, you will probably have to substitute high quality products for something a little bit more financially manageable.
(3) Are your competitors giving away gifts to your customers? If they are, what products are they giving away? It is probably sensible not to give the same gift; if your competitors are giving away pens, why not go for something a little bit different like some promotional mugs?
(4) Who are your target audience? If they are middle aged men, for example, they might appreciate a mug for their coffee. On the other hand, IT professionals would probably like mouse mats or computer accessories. Get to know your target audience and what they would appreciate as gifts.
(5) What is your company message? Always keep in mind the message that you are trying to convey so there is consistency. I guarantee that if the corporate gift and the message are synonymous, there will be more chance of the message and your company name being remembered.
(6) How well do you know these customers? If they are completely new, you need to make a huge impression to persuade them to switch to your services. If however, they are already loyal, you just need to keep on top of their expectations and create a lasting impression.
I hope these guidelines have given you something to chew on, and that your corporate gift campaign will deliver fantastic results with a lasting impression. For all corporate gift ideas please see www.argonpromo.co.uk for more information.