Youll find hundreds of articles dealing with aesthetics of website design and layout. There are hundreds of articles dealing with web architecture, structure, and development tools as well. However, I believe that such things should be left to the professionals. Individuals like us do not have the luxury to get into the think of website design and development. My advice is to hire a company, preferable a custom web design company, and collaborate with them to give you a website that fits the needs and demands of your business/organization. Most web design companies offer professional logo design solutions as well, so you dont have to worry about that either. What Im interested in here is the cost saving elements of website design.
Its very important for a business to have a website that is visitor friendly. It usually entails a website that has clear and logical and is well planned and thought out. However, as stated earlier, its equally important for you to have a website that is easy to use and inexpensive to keep up. Content Management Systems (CMS) are an extremely effective means of achieving this aim. Content Management Systems provide novices (users with limited understanding of web programming or mark-up languages) to manage website content with relative ease. In terms of scope CMS solutions vary in degree and size. Some CMS solutions offer users limited controls, while other let users fiddle with every nook and cranny of their site it all depends on requirements.
A recent survey by Beyond, revealed that search engine like Google, Yahoo! and Bing control an normal consumers decision making process and purchase choice by a factor of 98 per cent. These figures were especially valid for categories like automobile, electronics, travel and fashion etc. In actual fact, according to beyond, search engines (in particular Google) have become the prime source of influence in a myriad of sectors. So as in the case of CMS, no right minded businessperson can ignore the importance of search engine marketing. Search engine marketing, also referred to Search Engine Optimization (SEO), is one of the most powerful, and low cost mediums of marketing products/services available on the web. From augmenting brand awareness to becoming the virtual top-dog of the industry, SEO in its various forms, is there to help you channel more targeted traffic and eventually more leads and conversations to your website. In fact it has been deemed the most effective and efficient means of meeting web ROIs in existence and thats a certified FACT!