SEO comes at a lower cost compared with AdWords and PPC (Pay per Click). This is attributed to the service provider ability to transfer the benefits of free organic listings to customers. Once you are listed top on the organic search engine, you do not have to PPC or spend too much some money on advertising. With some money paid upfront, you can watch as your website gets consistent traffic. Therefore, you do not have to pay some money for every person who gets to click on your ads. Furthermore, unlike paid ads, the traffic does not drop to nothing. This eliminates the need of having hundreds of advertisements across the web.
High brand credibility
People trust as reputable websites that are ranked top on search engine results. Therefore, the business website becomes the reputable brand name. On the other hand, when you are ranked further back in popular search engines, consumers become skeptical about your site. If the search engine has dedicated a spot for you at the top-tier with other webpages in your site appearing below the home page, this is borne to give your website more credibility that no ads can beat. In fact ads are often seen as annoying and as a result many people have installed an ad blocker on their browsers.
Increase in website traffic
You will also see an increase in traffic, which can be observed with reporting and analytic tools. This offers a definite way of maximizing your business efforts. It gives results rather quickly but not immediately. Once you finalize with your service provider, traffic is expected to increase at a gradual rate. Reporting tools can be used to track traffic to the site. And within a short time you can see more people visiting your site and in turn sales will increase.