Ecommerce SEO Is Not Dead. But it Has Changed. Here"s How.

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The onslaught of updates to Google's search engine algorithm over the past few years has turned the world of search engine optimization (SEO) upside down. Cutely labeled Panda and Penguin, these updates overturned the general truths about SEO. It was no longer about maximizing the number of links pointing to your website. To begin with, ecommerce websites presented a special SEO challenge owing to the vast quantities of vendor-provided content.

So the algorithm updates have taken some erstwhile SEOs to the point where they feel that SEO is finally dead. I still remember the time when you could run a bot that would create spam profile links and give you link juice. If done a large number of times, these links were often sufficient to boost your search engine ranks. But ecommerce SEO has changed completely.

That is what attracted me to this book. Instead of presenting a hocus-pocus approach to SEO, it focuses on on-site SEO. And that is something that has become all the more important in contemporary SEO.

Content

As mentioned earlier, this is a book about on-site ecommerce SEO. It covers every conceivable topic that is relevant. Here is some of what you will be able to do when you read this book:
  • Come up with a schema for the technology and information architecture for your ecommerce website.
     
  • Create an effective internal link structure and link coding.
     
  • Deal with the problem if thin, duplicate, or unoriginal content.

Author
Traian Neacsu is an experienced digital marketer.

He has performed SEO as a service for businesses of all sizes, right from the tiny to the gigantic.

Pros
  • An ecommerce SEO book published in 2015 is, in itself, a great relief. So we do not need to write-off ecommerce SEO entirely.
     
  • The book presents a detailed treatment of on-site SEO, and does not provide mere lip service in the form of keyword research and SEO copywriting.
     
  • I tried to come up with missing topics in this book about on-site SEO, but could not. That's a commendable feat.

Cons
  • I agree that, as a discipline, SEO can be quite complex. I wish that this book would do more to simplify the ideas.

 

Details of the Paperback Edition
  • Pages: 346
  • Publisher: Traian Neacsu
  • ISBN-10: 0993937209
  • ISBN-13: 978-0993937200

 

Conclusion

What I specifically enjoyed about this book was the fact that it presents information about on-site ecommerce SEO in the overall context of website architecture. For instance, despite being a book focused on SEO, it does keep usability-related issues in mind. Although I continue to feel that this book could have done a better job of simplifying matters, I concede the topics covered are for power users who might think otherwise. If you are an ecommerce business, there is a good chance that you might have overlooked a lot of the information that is mentioned in this book -- and that would just not do. Either read this book yourself, or have some relevant employee read it soon.

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