One of these strategies that you can use is to optimize your Google Places for business listing.
In case you have not heard of Google Places, it is a free platform where a business can be listed for marketing, advertising and promotion.
Many research studies have shown that more consumers are using the internet to search for information on your local products and services This means that your local businesses must have some internet marketing for small business strategies as part of your overall business marketing system, as that is where your target market may be found.
Many of us automatically reach for our laptops, mobile phones or other internet-enabled devices when we want to find a business service in our local area.
The major search engine providers have realized this and have set up free local business listings such as Google Places for business.
The key point here is that business owners need to get to grips with marketing on the internet.
If they do not, they face losing out to their competitors who have learned how to do it, or employed someone to set it up for them.
The first internet marketing for small business strategy that you, as a small business owner can do, even before setting up a website, is to optimize your Google Places for business listing.
This can be easily done, and some of it may already have been automatically listed.
This means that you just need to go in and check the details and add more features such as photos and videos.
Your listing will have all the information about your business that a prospective customer will need to contact you.
If you completely optimize your local listing you will be able to get it ranked higher than your competitors.
This listing will also allow you to appear on the first page of Google much more quickly than other methods using traditional search engine optimization.
So, as you can see, setting up and fully optimizing your Google Places for business listing will mean that your prospective customers will be able to more easily find your local business online.