Let's look at some ways in which you can ensure that you're pleased with the copy you're paying for.
Make the Brief As Detailed As Possible The "brief" is your description of the project.
Aim to make the brief as comprehensive as you possibly can.
Your copywriter will only know what you tell him in the brief, so the more accurately you describe what you want, the more likely you are to get it.
If you're not sure exactly what you're after, say so.
In this case, ask your copywriter to provide a scope (an outline of the project as he sees it) first.
Copywriters charge for scoping a project, because creating a scope takes time for research.
Ask for Samples in Your Area or Industry Copywriters specialize.
Ask your copywriter whether he has worked for companies in your industry.
If he hasn't worked in your area it doesn't mean that he can't write the copy, it does mean however that it will take more research and more communication with you.
Ask for relevant samples, and ask how he intends approaching the project.
Does Your Copywriter Ask Questions? Professional copywriters communicate.
If your copywriter asks thoughtful questions, chances are that he'll do a great job for you.
On the other hand, if you don't hear from your copywriter at all, it may be a sign that he's having problems.
Get in touch with him and ask what's happening with your project.
Insist on Weekly Updates Communication between you and your copywriter is vital.
Most copywriters will update you on your project's progress, but some won't, so insist on weekly updates from the outset.
This lets you know in good time if your copywriter is experiencing problems.
Choosing the right copywriter for a project doesn't happen by accident.
Make the brief comprehensive, and ask questions, and you're sure to find someone who'll do a great job for you.