• Building backlinks
Online article marketing is about writing articles that are related to the niche of your website and submitting it to article directories. Most directories allow appending a link (or more) to your website; this creates a backlink and in turn improves your standing as far as SEO is concerned. Apart from the link received from the article directory, these articles get picked up and republished by other websites, upon republishing the article, the link is republished as well giving you additional backlinks.
• Establishing credibility
Most article directories provide the feature of a resource box, where the author may provide a short bio. By doing this, you communicate to your target audience that you are an expert in your niche which makes you more credible and trustworthy.
If you link to your website in the article, you also have the added benefit of traffic. Most article directories garner hordes of traffic out of which a small percentage of people would read your article and in turn click through to your website. This brings traffic which is the ultimate goal. Additionally, these articles may appear in search engine results, and in turn would be read by targeted users resulting in more targeted traffic if the reader continues to click through to the website.
Thus, online article marketing should be a definite aspect of your internet marketing plan considering the number of benefits associated with it.
The internet is now more embedded in our lives more than ever before. It has literally changed our lives in several ways. One of the most prominent advantages is the convenience it provides. With the multitude of benefits offered by the internet, most aspiring entrepreneurs are pursuing ventures online. Apart from business, the internet is a powerful tool to have your voice heard and literally change the world. The recent events in Egypt and Libya are an example of this. Thus, the internet is now a very crowded place and establishing your business or website online can be a daunting task.