Plastic Cards: An Overview

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Cards are generally used for various purposes, be it greeting each other on festive occasions, inviting some one to a formal official meeting or a family function or to simply send some emotional messages, we can not deny their importance in our daily life.

But as the cards are mostly used for the purposes stated above, another type of card also plays very important role in carrying out the official work and they are known as the plastic cards.

Plastic cards cover a very wide domain and have loads of types sated as follow:

-    Business Cards.

It is mostly used for displaying a company's services and contact information.

-    Gift Cards.

  It is a standard or custom size CR80 card with a stored or prepaid value placed on           the card through magnetic striping or bar coding. Usually a retail card initiated at cash   desks or checkouts.

-    Promotional Cards.

It is typically a card offering special benefits to users e.g. discounts or rewards.

-    Loyalty Cards.

It is typically a standard CR80 size card that has off line accounting capabilities e.g. mileage recording or merchandise purchases and often used as a retail frequent user card offering promotional benefits.

-    Discount Card.

That offers special discount on the specific amount of purchased products
-    Hotel Key Card.
These cards are mostly used for unlocking hotel rooms and suites.
-    Smart Card.
      These cards are offered by banks or are mostly inserted in a product to catch signals.

All the types stated above can be selected with respect to its usage. These cards also come in a wide variety of designs and colors. Also by selecting the proper design and color combination they can be made more attractive for the clients so as to increase the customer ship of the company.

Many printing companies even offer design templates to make the selection easier and are available online as well .The most common designs include the foster card, translucent card, clear card and the gold/silver card. The edges of the card (mainly being sharp, round, one sharp corner with three round corners) also add beauty to the card outlook.

Also the card must not be over crowded with the irrelevant details and the content printed on it including the color combination and design must give a very complete and professional look.

 The production cost for the printing of plastic card is also very minimal. They are reliable and durable even if they get wet and can be easily carried into pockets or wallets.

The important things to keep in mind while selecting for the company is to make sure they provide a reliable service along with the up to date designs as at the end of the day the cards are used for targeting our business and one to one correspondence with the clients.

The cards we choose to represent our company/business make a strong impression on the client's mind so any kind of negligence or wrong selection of the company for printing can result in a strong negative impression in client's mind and hence would also result in the decrease of company's business.

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