My father knew a very important variable in his formula for success was finding the fish. Instead of casting his line into the same pool of water each time, he would cover a lot of ground; selecting places that he was sure would have fish. He would look in deep, swirling pools and creek corners eroded by the swift current. Beaver dams and large boulders would catch his attention.
The bottom line is he would look for fish in a multitude of varied places on each outing. Most would think that using the correct bait is the most important factor, but the correct bait wont catch anything unless you find a hungry fish.
I would liken this to searching for clients, or what we refer to as prospecting. Successful insurance agents will vary their activity with multiple types of prospecting each week and each day. There are a lot of people out there that need our help; we just have to find them. I prepared a list of ten methods of finding clients. (In the forthcoming part two of this article I will discuss each method in greater detail.)
1. Internet Leads
3. Cross Selling
4. Business Lists (calling)
5. Signs and Pull Tabs
6. Flyers and Inserts (stuffers)
8. Walk and Talk
10. Self generated Internet responses
With so many ways to find clients that are uninsured, under insured, or over paying for their current benefits, the only missing ingredient is work. Thats where you come in. (To be continued.)
The article first appeared on the Insuranti blog, Profit Streams [http://blog.insuranti.com/].