Making your product, service, or company different and better than the rest of the competition is one of the keys to success, and at no time has it been more important than the day we're living in.
Specifically, one area that demonstrates this concept perfectly is at a trade fair.
When all of the major companies in an industry get together in the same place, they certainly want their trade show exhibits to stand out from the rest and really grab the visitor's interest.
So how is this done? Here are a few tips for maximizing your exposure and creating the most interest at a fair.
Attention! Attention! By far, the most important function of any trade show exhibit is getting attention from the visitor.
Potential customers will be everywhere at the show, perhaps walking around aimlessly, and you want your display to grab them and pull them in so you can showcase your product.
Your banners should have bright colors and easy-to-read lettering, as well as something unusual that the customer might not be expecting.
For example, the most well-known trade fair in the electronics industry is E3, and a particular company might have someone dress up in a mascot costume and physically interact with visitors.
This is a very effective way of getting attention with your trade show exhibits.
Make It Interesting Once you have a strong hold on the customer's attention, you need your product or service to actually be interesting and relevant to them.
What makes your product different than the one at the next booth over? What unique feature or benefit does it provide? If you just have a boring, re-hashed version of something, why should your customer buy from you? You're essentially wasting your time by having nothing of interest.
As we have seen, trade show exhibits are the way that first impressions are made at a trade fair, and yours can either make or break any relationship you're trying to establish with a visitor.
What will your exhibit do this year?