What Is The Work Of A Full Service Ad Agency

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The workings of an advertising agency are somewhat foggy and unclear to the masses. Most people believe that ad agencies handle only one form of media- television, radio or print. However, in actuality, a full service ad agency caters to every need of a brand, right from connecting with the masses to delivering what they want through different promotional channels. There are several spheres in which a good advertising agency India functions. Some of the major domains tapped by these agencies have been discussed below:

Print media- The range of print media includes magazines, brochures, newspapers, chronicles, weeklies and supplements too. A full service ad agency tailors campaigns which are highly impactful yet subtle through the use of catchphrases, taglines and imagery. These advertisements are then published in print media, which has the biggest outreach possibilities in the country, especially among the literate. Copywriters and sketch artists are often engaged by an advertising agency India to come up with the best possible campaigns that would go down positively with readers.

Outdoor Advertising- The advertisements you see displayed on billboards, hoardings and LED display are clubbed in this category. Outdoor advertising India uses infographics or images with little text in them so that people on the streets take notice and start taking a liking to the brand. Usually celebrities are roped in for these campaigns as they have maximum recall value and can make an impact instantly. Outdoor advertising India often involves photo shoots for creating these visuals.

Television Advertisements: A short clip of 20 to 30 seconds airs in the break between segments and this serves to inform people about the latest offerings from a particular brand. Brands often introduce new product lines and innovations to the existing ones through this medium. The outreach of television media is more than 280 million which makes it one of the most sought after electronic media platforms in India. The CAGR of the television media is around 16 percent and it is expected to stay strong throughout the next 5 years. It is no wonder that most companies invest crores into creating their niche on this medium. A full service ad agency comes up with concepts which best depict the values of the brand through short commercials.

Internet Advertisements: A recent phenomenon in the Indian ad scene, it is growing rapidly thanks to the widening base of internet users. An advertising agency India creates podcasts, video blogs and blog posts for attracting consumers to their brands. They also sign up for promotional campaigns on popular social networking sites to get organic customers. This medium allows brands to interact with customers by taking in their feedback about different aspects of their products. Advertising agencies often use analytic tools to evaluate the effectiveness of these campaigns.

Full service agencies cover multiple mediums and platforms en route towards giving you the best possible solutions. Their creative efforts and your inputs can take your brand to a whole new level.
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