1. The ad should have a call to action
A good ad concept that is very entertaining but does not make a direct connection between the desired call to action the purpose of the ad and the ad itself is in fact, useless. The whole point of Advertising and Marketing is to effectively deliver the desired call to action so that the business can bring in new clients, buyers, users, and customers. If the audience does not clearly understand the desired call to action after seeing the ad, then there is no point in running the advertisement.
2. The ad should use basic emotional appeals
Experiences that trigger our emotions are saved and consolidated in lasting memory because the emotions generated by the experiences signal our brains that the experiences are important to remember. Success appeals to our basic emotions joy, surprise, anticipation, acceptance, fear, anger, sadness, and disgust consolidate advertisements and the desired calls to action in the lasting memories of audiences. It also limits the number of exposures required for audiences to understand, learn, and response to the calls to action. This simple fact can transform any advertisement into an Effective Advertising campaign.
3. The advertisement should show, not tell.
Seeing is believing and actions speak louder than words are two common sayings that reflect a bias and preference for demonstrated behavior. This is especially true when interests may not be the same. Assume audiences are skeptical about any advertising and design advertising that shows instead of tells. With mediums such as Banner Advertising, Subway Advertising, Airport Advertising, and Digital Billboard Advertising, wherein the advertisements are targeted on busy commuters, it is important that a simple picture us able to tell a whole lot so that the audience can get the ad message even with just a glance.
For more effective advertising, contacting the Best Advertising Agency in the area is highly recommended. The agency can guide you throughout the process of advertising and marketing and can also provide you a few important tips and insights that will help a great deal with your campaigns success.