Cellulite seems to be a curse most women encounter and experience. Cellulite usually comes in the form of "orange peel" or "cottage cheese" appearance on their skin especially in their thighs, buttocks, and hip areas. This unsightly dimpling of the skin has been a problem of women for the longest time. Women are wishing for a miracle cure: Could cellulite pills be the cure they are waiting for?
Cellulite pills have been in the market for awhile now. One of the most controversial came out in 1999 with the now infamous name Cellasene. The main claims made by Rexall, the company that markets this product are that:
(a) It works from within, nutritionally, to help fight cellulite at its source
(b) Its ingredients "work to increase blood circulation, reduce fluid buildup, stimulate metabolism and reduce localized fats"; and
(c) It works without changing one's diet and exercise routine.
Cellasene claims that cellulite is mainly caused by improper blood circulation, which is why one of its' main selling points is that it improves this problem. The main ingredients of Cellasene, namely gingko biloba, grape seed and sweet clover are said to improve metabolism and blood circulation while decreasing swelling. However, medical tests have shown that there is little difference in blood circulation of women with cellulite problems, and women who do not have this problem. This makes it highly unlikely that blood circulation is the main cause of cellulite.
Cellasene also contains high levels of iodine, which are harmful for women who experience thyroid problems. There have also been incidents of headaches due to too much intake of the product. These headaches are linked to the sweet clover component of this product.
Now there are a host of cellulite pills out in the market today claiming to be effective at combating and getting rid of cellulite. As consumers, and having already been through the scam, this means that we should study a product very well before even buying it. Never get carried away by false claims and marketing schemes whose end goal is to get you to buy a possibly ineffective product.
With the Cellasene debacle still ongoing, it has left a bad taste in the mouth of people who thought that cellulite pills could actually work. Hopefully, companies can learn from the mistake and improve. They should and produce a product that can support its' claim. Intense marketing strategies are not that necessary if a product works. This means that possibly more of the budget should be targeted at research and development of products, instead of insisting on high marketing costs to sell an inferior product. In the end, it is the consumer who pays for the mistakes of these large corporations. It is the consumer who buys the ineffective product, and it is the consumer whose money is wasted.
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