People -- all of us -- are born with an almost desperate need to belong and interact with other people who share our interests and passions.
In fact, "outsiders" are almost always naturally motivated to become "insiders.
" But it's like fire -- it can be used for good (such as meeting and doing business with like-minded people) or for bad (such as when cults exploit this need for belonging in people who are vulnerable).
And when you use it for good in your advertising and marketing promotions, it will give you an enormous advantage over anyone you compete with in the market place.
Why? Because when you can get someone to identify themselves with you, your business or your product, they're basically your customer for life.
Completely loyal and even "patriotic" to your cause.
Luckily for us, there are an infinite number of ways to use this in your copy.
All it takes is a little bit of imagination.
For example: If you sell a health supplement, you can tell your readers about how it's the only supplement endorsed and used by the Olympic weight lifting team.
Or, if you sell a newsletter about golf, you can tell your readers how only the "best of the best" golfers in the world, like Tiger Woods, have been allowed to subscribe in the past.
Or, if you're selling tickets to a seminar about making money online, you can talk about how all best and brightest Internet marketers are going to be there...
and how this event is the only time someone outside of their "circle" can learn from, meet, or hang out with them.
And so on and so forth.
Bottom line: If you can tie your promotion into your prospect's need to belong -- to interact with other people just like him -- then your sales will take off almost overnight.