Many businesses rely on auto responders and email lists to keep their online presence alive and thriving.
Email lists are your contacts and the more contacts that you have, the more chances you have to make a sale or obtain a loyal customer.
You can start to create your email list by offering raffles or mini games to download on your website.
However, in order to get the game or get an entry in the raffle, a person has to give up their information.
You can decide how much information you gather from your visitors.
Obviously, the email address is the most important piece of information that you are looking for.
If you ask too information, you can possibly make visitors suspicious and they will not give you any information.
But you can ask basic question to get an email address and a possible idea of the demographic of the people that are visiting your web site.
This information is invaluable when trying to determine what products to promote and to who.
Sales is a game about information and what you do with the information that you collect.
Now that you have an email list you may wonder what you can do with it to make the most impact to your business.
First you do not want to abuse the list of good leads that you have.
Depending on your product, you want to consider sending out any promotional information once every two weeks.
If your inventory is constantly changing then you can get away with sending out a promotional email once a week.
If you do find a decent balance, potential customers can become annoyed and ask to unsubscribe to your list and all would have been in vain.