But how do you increase sales?
Perhaps you've created an ebook and it's sold well... or not at all. You can build in more sales, if you think about further sales while you're creating an information product.
Here are three tips:
1. Focus on One Area or Niche, So That You're Perceived As an Expert
Bestselling authors, with their books crowding the bookstore shelves, know that one book doesn't make a career. Many books do, and these authors are under contract to deliver at least one new book a year.
Similarly, if you've written an ebook about dog training your single ebook won't make much of an impact. Write 20 books about dog training however, and you'll be perceived as "the" dog training expert online.
So to sell more of one ebook, write more ebooks on the same, or a related topic.
2. Offer Add-On Information Products to Each Ebook
You can't cover everything about a topic in one ebook. The big benefit of the ebook format for people is that they can get just the information they want, when they want it.
So before you release your first ebook, have another product ready. You can use all your information products to promote each other. This works to increase your sales because people who are interested in a product, want more information.
3. Boost Your Promotions: Try New Ways of Marketing
Once you've got several information products to promote, look for new ways of marketing.
For example, if you've always focused on online promotions, investigate offline venues. Advertise in your local paper, or in trade magazines. In our dog training example, you could promote your dog training ebooks in dog magazines.
There are dozens of ways you can promote... try a new promotional method every month.