Internet Marketing Tips - Where"s The Instruction Manual?

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This article is as much a rant as it is a number of tips that I know will help you get more sales and happier customers.
One of the worst things in the world is when you get a product and it doesn't come with any kind of an instruction manual.
I have personally been a victim of this.
It's not fun.
This article will relay a personal experience and then show you how you can easily increase sales and keep your customers happy.
First...
the personal experience.
Recently I went to an electronics store to pick up a Mustek DV520T.
It's a combo video camera and digital camera.
It's not the greatest quality in the world but it does the job.
Anyway, I went looking through the box for an instruction manual.
What I got was the most worthless piece of garbage ever made.
I needed a manual to understand the manual.
All it did was list each feature with no explanation of how to actually USE the camera.
I had to go back to the store to have the man explain to me how to use it.
I felt like such an idiot.
Don't make your customers feel like idiots.
If you're selling physical products or custom made scripts, please make sure that you include a read me file and a set of instructions.
But what about if you're selling information products such as ebooks? Do you need some kind of an instruction manual for them? I mean after all...
they're the instructions, right? Well, yes and no.
Let me explain.
Some info products are huge, meaning that they have so much information - maybe multiple books - that just going through them is a monumental task.
For example, my product "My Secret Articles" is a 98 volume set and about 1700 pages of Internet marketing information.
For somebody to go through something like this without an instruction manual would be close to impossible.
So what I included was a file that tells people how to use the package and even give some suggestions for its use.
Just by going the extra mile to make sure that the buyer understands how to use your product and what to do with it, you will make for a happier customer which will decrease refunds, which in a sense will increase sales.
It doesn't take much effort to do this either.
My 1700 page monster only needed an instruction manual that was about 27 pages.
Considering the size of the product, 27 pages is not a big deal.
Now I have to see if I can figure out the last contraption I just bought that has an instruction manual that was obviously written by monkeys.
To YOUR Success, Steven Wagenheim
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