But that's not the only reason why so many organizations are having them created. There are several reasons, all based on Facebook Power and Credibility. We've been setting them up non-stop since I learned FBML or FaceBook Markup Language, which you need to know to be able to set these up.
1.- Branding - You want your Facebook page to be branded, right? We take your logo, colors, font, even your home page layout and rearrange it to fit into the size that Facebook allows on their FBML Fan pages. That way visitors will know when they reach your page that it's really you, or if it's the first time they have seen your brand, they will recognize it the next time they see it. People don't pay big bucks for branding for nothing - it's the most important thing you do for your business to differentiate it from others who may be presenting like functionality.
3.- There are many Applications to use on your pages, from games to mobile. There are too many to list, but the point is to use them to attract and keep people on your page - after all, Like's are where Facebook Credibility comes in.
4.- Another way to use "Like" is to set up a page that gives the visitor a reason to click it. Facebook has provided a command so that we know who has already become a Fan and who has not, so we can present one screen to the user who is not a fan and another to the fan. For instance, on our $500 Page (http://facebook.com/CSI.ROI), you can see that before you press Like, you are presented with a coupon-like image telling you to press Like to receive the $500 worth of Free Offers and then after you do press it, you get the offers.
5.- Now we get to Facebook Power. Once you get 25 Likes, you can get that shortened "username" (like CSI.ROI). This is really cool because you can take that and now submit it to the search engines, and get your code from Google Analytics and apply it so you can see how often it's visited. Facebook Power can get your FB page ranked above your web site!
6.- You can submit this to your Friends to let them know it is there (and to "Like" it), create Events and Ads pointing to your branded page and use it to get your message out!
If you do decide you "Like" us and want our Free Branded Page Offer, visit http://www.facebook.com/CSI.ROI?v=app_6009294086 before December is over and get your Christmas present from us, your favorite internet marketing company.