Most blog hosting companies will provide you with basic blog traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and blog site. Let's start by examining the most basic data the average visitors to your site on a daily, weekly, and monthly basis.
These figures are the most accurate measure of your blog site's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your blog site is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your blog site to accurately gauge the effectiveness of your site.
There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply mean the number of information requests received by the server.
The more visitors that come to your blog site, the more accurate your interpretation will become. The greater the traffic is to your blog site, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.
It could be that your keywords are directing the wrong type of visitors to your blog site, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.
Additionally, blog traffic stats can help you determine effective and ineffective areas of your blog site. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.
As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.
Your blog site undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your blog site on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is.
After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase the more valuable that keyword is.
Finally, if you notice that users are finding your blog site by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.