Every brand works on a marketing plan. The marketing plan should include engaging promotional activities that let the customers get involved with the brand. Usually these promotional activities are planned by the advertising agencies or by branding agency. The advertising agencies develop a campaign which can be then taken forward to the retail stores in an engagement promotional activity.
Branding agency suggests the brands and retailers to adapted excellent promotional practices in building retail environments using design, technology, and presentations and to a fair extent brought in employee training programmes but have rarely built up an opportunity for these employees at the front end to understand, adapt and live the brand to create an experiential environment creating a coherence between the brand identity, its communication and what it needs to deliver. This can help give a live experience of the brand to the customers.
To live the brand the retailers and the employees have to find out how a positive outcome is brought about using a cause and effect scenario. Some of the key areas to highlight here are the impact on the brands image, the impact of the delivery on the employees growth and future prospects and how customer engagement is actually more art than science and hence if cultivated and lived up to can enhance the brand experience on an emotional level