You can print thousands of leaflets at a low costs and therefore reach thousands of target market.
However many leaflets end up in trash because of poor design and message.
Leaflets design and message should be able to grab attention of the recipients to generate viewership.
Leaflet distribution is especially a cost effective way of promotion for the small companies which don't have deep marketing budgets.
You can also incorporate graphical diagrams and other details in your leaflets.
Companies can also add discount coupons to increase the response rate and generate sales.
A badly planned leaflet distribution can result in disaster.
Your investment will go to waste and you may not get any return on your investments.
The main reason for such failure is lack of market research by the company itself.
The reason could be that your leaflets are not being distributed to your target market and therefore reaching irrelevant people thus rendering your efforts unproductive.
This happens when you haven't defined you target market.
Another reason why your leaflet distribution could fail is insufficient research about the leaflet distributor before selecting.
Make sure that you hire a well known and reliable company for the task.
A god distribution company can not only provide accurate data reporting but also help improve your leaflets' performance.
If some offer from a leaflet distribution company sounds too good to be true then be very careful because the company could be deceiving you.
This can be easily dealt with by doing a background check of a particular distributor.
The problems also arise because of mismatch between your company and the distributor.
Some distributors may not have the technology or the logistics to deliver a large corporation's leaflets to far flung places and report immediately via online satellite systems.
Obviously such leaflet delivery would fail.
The distribution company might also deceive you to get the good deal and then fail to deliver your leaflets to the right people later.
In this way a bad company can really damage your company's own image.
Another question that might arise in your mind at his point could be; are there any types of business for which leaflet distribution is not good at all? The answer is; No certainly not, leaflet delivery can be easily adopted as an effective promotional tool by businesses like pharmaceuticals, multinationals and even small convenience stores.
Leaflets never harm your company's image and rather help improve it.
Although companies might have deep budgets for their promotional campaigns but they will still include leaflet delivery as a part of their promotional strategy.
The leaflets have their own place and value which cannot be left out.
To learn more about identifying bad leaflet delivery companies proceed on the following link: