Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

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Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Even though they both drive traffic and effect rankings on your site, they are different. So What is SEO and SEM?

Search Engine Optimization

SEO is a part of SEM. Search Engine Optimization is optimizing a website through keywords and website development (Heading Tags) to boost natural search engine listings. Search engine optimization is one of the most cost effective ways to get online sales.

Think of search engines as the all mighty librarians of the internet. These sites collect information about every single page available online. Each has an ever changing algorithm, for sorting through and categorizing information to help users find the most relevant information to what they are looking for.

The higher you are ranked on a search engine, the more your targeted market will find you. Safe, Effective SEO increases your ranking thus increasing your brand awareness and traffic and sales.

Search Engine Marketing

Much like Omaha SEO Expert, SEM is the process of gaining traffic from search engines. While SEO is a part of this process, Search Engine Marketing uses many other off site tools including:
  • Paid inclusion and trusted feed programs
  • Pay-for-placement management (includes pay-per-click)
  • Link popularity / reputation development
  • Social networking
  • Book Marking
  • Alexa Ranking
  • Ext.

Search Engine Marketing uses paid tools like Google ADWords and Pay-Per-Click advertising. It is the paid component of the entire campaign. For companies looking to use part of their marketing budget online, it is a great opportunity to gain traffic to websites including social media or e-commerce sites.

Some Off site Omaha SEO Expert things to think about.

Alexa ranking is important because its based on the popularity of the site.  For every 1 visitor that has the Alexa tool bar that visits your site, Alexa counts that as 10 normal visits.  The more visits you get the lower your ranking is.  The lower your ranking number is the more popular your site appears to the search engines.  Google, Yahoo and Bing take the Alexa ranking into there algorithms and the rank of the site affects the ranking it gives in the search queries. 

Backlinks are very important, where the backlinks are placed is also important.  Backlinks from social networks is viewed by the major search engines as a plus, the more you have the better.  Now when you place backlinks on Omaha SEO Expert social networks you have to have content with it, not just a link.  other wise its a negative.  post relevant content and full backlinks to Twitter, Facebook, Facebook Pages, Myspace, Linkedin, Tumblr, Brightkite, FriendFeed, Plurk, Jaiku, Plaxo Pulse, Wordpress, Delicious, and Multiply.
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