Pretty much everyone knows of California Fitness Yoga master, Eric Levine. His philosophy that everything can be solved through meditation and yoga puts him at the leading in the the yoga charts. He started his California Fitness in Hong Kong with a objective to make fitness fun and refreshing. He became successful for his way of teaching Yoga by blasting music in the gym while individuals are relaxing through various yoga poses. They centre themselves through shakes and shimmy, but also the usual yoga centring positions. Eric believes that entertainment and physical exercise may be brought together as one and still provide the exact same, if not better, outcomes. With more than 40% increases each year, I say it is a true success! He was in a position to start a new hype of physical exercise and everybody is getting into putting higher entertainment into physical exercise. There is way more to Eric than what it shows though.
Eric Mark Levine was born in Canada and founded his first fitness centre there, but he saw more payoff in California in the early 1990s. When he moved there, he helped build a chain, which sold in 1995 to Mark Mastrov’s 24 Hour Fitness, but that began a pattern in Levine. He became fascinated with the whole fitness world, and decided to move to Thailand shortly following. He now lives in Thailand and is known all through Asia for his incredible techniques of meditation. His name in Asia began in Hong Kong, when he opened California Fitness. His initial venue in the still British colony was initially 3,000 square meters with an excruciating rent of more than $2 million a year. Fortunately, more than three,500 memberships had been sold in the first nine weeks - totally incredible! California Fitness than opened in 3 different spots in Hong Kong and Singapore and other plans to open elsewhere until it was sold to Mastrov’s company. Levine didn’t take the sale as his last chance to thrive as he opened California Wow in 2001, but this time with Mastrov as a partner from the begin. There was no way for failure - he was only going up from there. Eric knew that the fitness club company was very volatile and that California Wow was not going to be immune, but he was pumped to expand his business farther into the Southeast and even beyond to India and the Middle East. His objective was to expand into all these nations inside a year.
He changed his habits a small bit left and correct although to adapt to everybody’s requirements; he updated locations of his centres with “hot yoga” locations exactly where individuals can have more zen-like experiences and sweat it out in a calmer way. This brought even more members as it approached another target market. Levine alone sold over 1,000 memberships himself in the first Hong Kong opening, so he wasn’t scared of going larger. The entry for the club was $500 and the month-to-month charge was $90. It may seem higher than usual yoga clubs, but the experience and atmosphere there is 100% worth it. The club alone cost Levine $4 million to develop, and Levine says that with the thousands of members flowing in every day, he broke even inside the first few months. He was very passionate about what he did, and more occasions than not he would remain up nights on finish teaching or speaking to his clients and friends. He really believed in what he did, that is how he became so successful in such a brief quantity of time.
Celebrity endorsements had been a big part of the marketing to promote the fitness club, that is how Crawford became part of the board of 24 Hour Fitness and acted as a spoke model for the fitness club. Mastrov later brought in the wonderfully powerful Lance Armstrong, Andre Agassi and Jackie Chan when they started opening more and more clubs. Levine was really the first with a lot of spokesmen for his fitness club. Today, California Wow has over 11 clubs in Thailand, most in prime urban locations. Most of its members are joining a fitness club for the first time. Levine shortly decided to open in Vietnam in 2008, which price him nearly $5 million and was overseen by a third and trusted partner known as Randy Dobson. He was in a position to attract more than 7,000 member in ten months following the opening and unveiled the second opening in October 2008. Through its expansion, Levine was in a position to amortize the advertising expenses in any jurisdiction, which brought him even more success. Well-liked gyms bring in steady and secure earnings, but the promotional burn spooks investors. Levine’s strategy is to by no means stop expanding, as the money keeps flowing in left and right for him and his partners.
In terms of Ethics, Levine believes that everyone has the right to success. He is not the type to bring somebody else down the rat hole simply because they've a competitive idea in fitness. Just as he did with the hot yoga areas in his centres, he will adapt to the competitors and make a killing at it. He also believes that every thing in life should be fun, that is why he makes yoga as entertaining as feasible. He blasts the speakers up, tends to make people dance, sweat, sing, and meditate all at once. Not only do you leave the fitness club sweating and full of endorphins, but you also leave centred and relaxed. You let all your energy, good and poor, into the fitness club. You let it out in the music, the movements, the yoga, and the sing/screaming. It is all part of Levine’s way to let the evil out and let the good in! Him and his partners think that the only way for individuals to truly remain healthy, is to make them pleased. They want to make sure that their members are pleased when they come to sweat and are happy when they leave to take a shower. If somebody is not smiling from ear to ear when they leave the fitness club, they don’t believe they have carried out their job. So far, everybody is raging about the fitness club, and they really are smiling from ear to ear. They are definitely entrepreneurs to follow in the next few years, who knows where they may be then!