Apparently it feels like article marketing is all about directory submission but there are many other things which come into the equation to determine the success of your article marketing campaign.
If you are interested in making use of directory submission or article marketing in other words, you need to stay away from one common misconception about this wonderful search engine optimization technique.
One common misconception:
When it comes to article marketing, it is not hard to find someone having strange thoughts about this particular SEO technique. Actually, people believe that article marketing is primarily used to get traffic to directories where the articles are listed and that it is not helpful for your website. This, without a doubt, is nothing but a misconception.
Article marketing or directory submission is not all about getting traffic to your website. In fact, this technique only plays a little role in uplifting the traffic but it can create a huge impact on your search engine ranking through link building.
What it means is that you must never take article marketing as a way to get traffic to your site otherwise you will also find yourself in the list of those people who view this technique as ineffective. You must, however, take it as a link building technique as thats when you will really see it working for you.
How this technique works in getting more links
To get an answer to this particular question, you need to take a look at the whole process of submitting articles to directories.
The whole process starts by submitting your article to a directory. Here, a publisher comes across your articles and republishes them on several sites along with the link to your site.
Through this particular process, each new republication of your article provides you with another backlink, making it simpler for you to get better search engine ranking.
This is the basic process through which article marketing helps you to get backlinks which are actually the backbone of search engine optimization. Here, you can also spot one thing which is directly related to the success of your article marketing campaign. This one thing involves the quality of the article without which no publisher will republish it on other sites and no changes in ranking will be seen.
Therefore, you can easily deduce that the importance of article marketing is still as big as it was in the past. You need to know the results you want from the article marketing campaign. It is also a good option to get in touch with a professional SEO company offering article marketing services as they can help you to carve a market through articles in an impressive way.