Many of those folks who are already deceived by a popular buzz that offshoring only means poor quality web sites from people who are expert in nothing but copy-pasting. We dare say that there are still offshore service providers who can think and market your company like a human, not like some sort of pre-programmed foreign cyberbots who can't distinguish awful English grammar from not. And we passionately hate those desperate bogus as much as you hate them.
The point here is, most web developing services are amateurish not because they came from another country. They are inferior because they came from some self-proclaimed service providers who do the job all for the money of it. The word is gambling. Consider the risk of choosing a bluffer as the price you pay for venturing in the cheap offshoring madness. However, this doesn't mean that every low-cost outsourcer you find in the way is a hack.
The best way to end up happy is to have the knack for smelling the fakes from the real experts. The bargain basement could possibly be the place to find a one-in-a-million partner who can give your business the competitive edge over your co-stumpers in the wide, wide cyberspace.
Moreover, if you're interested to identify real cost-effective services from not, remember MAD:
You just know when you're talking to a knowledgeable person. Forget about language barriers, forget about cultural differences - you just know they are reliable if they don't automatically nod to you all the time. But no, mastery is not really about attitude, it's all about results. If you can both understand what you're talking about, if you can mutually agree on what to do about your site, if an explanation makes sense to you, then you might have found a good web developing service.
True-blue developers don't just offer products, they produce outcomes. They are in tune with your goals. They don't just create sites that will be visible online. They make contents that attract clients. The achievement of these companies depends on the effectiveness of your site to flesh and blood customers rather than its mere appeal to search engine spiders.
Which is which? We're talking about the approach. Would you rather trust a company with stiff, clean corporate feel than a partner who has the nerve to throw honest remarks and occasional humor to you? Real developers are willing to get a bit dirty for the sake of doing an excellent job, and that's what will make your online niche stand out among the others who are just reflecting the image of clean, neat doormats.
While everybody may think of you as mad if you believe that there are still worthy offshore web developing services out there, just think about how few businesses actually maximize the benefits of this global trend.
Being sane like everybody else is the easiest way to be average. Standing out always requires a bit of madness.