So should you just do what you can and hope for the best or should you take a team approach to cover all of your bases and get the most bang for your buck? In order to market your business online, you must learn a great deal.
You need to fully understand search engines and how they work.
You need to be able to create videos, audios and web pages.
You must actively participate in social networking and social media sites.
You must have and implement an off page SEO strategy for building back links and promoting your website.
You must maintain an active blog to communicate with your visitors and keep the fresh content on your website flowing.
You must write articles and publish a newsletter to generate repeat business and become an online expert in your field.
And you must participate in community forums and user groups to reach your target market.
Now that is a lot of activity for one person to do, add on top of that the fact that you still need to run your small business and you can quickly see why the little guy is having a hard time competing in today's world wide web.
The only way possible for you to cover all of your bases is to work as a team with others who already are experts in what they do.
You can choose one area of the whole process to focus on yourself and have your team members do the rest.
This is the only way it is humanly possible for you to successfully compete online.
Every single piece of the marketing puzzle is important.
If you try to do it all on your own you will be doing a hit and miss technique that simply does not work.
You will do articles one week, and maybe some social marketing the next, then on to building a few back links the next.
Although some activity is better than none, all of your efforts will be diluted by inconsistency.
The search engines only reward you with traffic if you are doing it all on a regular basis.
Find experts and partner up with them or hire specialists and you will begin to see results as your website begins to gain ground on your competition.
They will most likely still be struggling to do the hit and miss marketing so you will fly past them and scoop up all of the customers before they clue in.