Everyone's talking about it and it seems that millions are taking part in it each day.
So, rather than fight it, it's a good idea to at least know what it's about rather than ignore it and hope it will die off.
Here's another good reason, you're kids are online and probably using Facebook right now.
Think about it.
Most kids today are going online and using some form of social media.
As a responsible parent, it's worthwhile to stay connected.
Things happen fast on the internet and you can rely on what's hot now to stay on top.
Remember MySpace? They had their time in the sun and now it's Facebook's turn.
But unless you are participating you won't know which social media people are currently using, including your kids.
Not all communities are embracing social media.
Some even feel it's harmful to children.
For example, in the UK nearly 60% of schools have banned Facebook even though it's mainly used off campus.
School officials feel that it's a unnecessary distraction and can expose children to dangers on the internet.
These are valid concerns but often we are more attracted to things that are off-limits to us.
Maybe a better idea is to allow the use of social media in a supervised way.
It seems that social media, in whatever form, is here to stay.
People love the immediacy of it and it appeals to their vanity.
They like thinking that everyone cares about their every thought or action, so they post in on Twitter or their Facebook account.
So, why fight the tide? Some schools are embracing this attitude.
Take schools in Portland, Oregon for example, one teacher piloted a social media program with great success.
The effort showed an rise in students completing assignments that offered no credits.
There was also a noticeable increase in motivation and a reduction in absences.
That school has gone on to develop blogs and networks where children can interact with one another and complete assignments.
It also makes it easier for teachers and parents to monitor a student's progress.
What school officials in that community learned what that students became more enlightened to the potential dangers found online and now know how to protect themselves.
Change is hard for most people but falling behind with technology, especially the internet can have devastating consequences for parents.
Why not dip a toe in the pool and learn how social media works so that you can keep your family's online experiences positive.