You don't want to be on the losing end when it comes to marketing. You may have the availed the services of the best printing company. You picked the most expensive materials for your flyers. You even requested the printing company for a very special color to be included in your material.
But what you didn't see is that the name of your business won't catch the attention of the people you're targeting. So again you'll ask, what's in your name?
1. Impression and Association
The first time that people will see your name, they will already judge you. For example, if you own a bakery business and you named it Maui's Best. Yes, you have used a good word which is best. And you combined it with your name. But people will not have any hint as to what you are selling judging from the name.
How about making it Baker's Delight? This will be better. This will make people easily understand what your business is leaning to. This way, association will be easier.
2. It tells people what your business is all about.
If you will avail of flyer printing services, make sure that each piece contains the name of your company that your market can relate to. They must see the name of your biz and know instantly what you want to offer them.
If your name is popular, don't count solely on it to sell your biz. You cannot commit the same mistake even if a lot of people know you. You can't print on your flyers George Bush and expect hoards of people to buy your vacuum cleaners.
If you are popular, then go on and use it to your advantage. But add the elements that will introduce what type of products you are offering to your popular name.
3. It tells people how you do business.
This will add plus points to your company name. Instead of using Baker's Delight for your bakery biz, you can use Fresh from the Oven.
Or if you have a photo printing business, instead of the usual Digital Photo Printing, you can add the adjectives fast, or you can be specific like a minute or two minutes, to the name of your choice. This is only applicable if you can really deliver to the clients' expectations.
4. Taps on to people's curiosity
Your name must get people interested about your business. It can't be too ordinary. It can't also be something that sounds like other businesses. That could lead to some legal troubles.
Make something unique. But it should also be applicable and fits right to the type of business that you have.
5. Something that makes you proud
Lastly, your name must be something that you are proud of. You must be able to book for flyer printing services even in bulk quantities because you want the name of your company to be all over.
For more details you may check out Flyer Printing