Here we are going to talk about the lights, the shades and the backdrop.
All three of them, when adjusted in the proper manner, can spell magic and do wonders to the images shot.
The lights - with the help of flashguns and light meters you can create the right ambiance and the germane lighting.
Flashguns and external flashes are very easily available both in the market as well as online stores.
There are a number of good and renowned brands that provide various types of flashguns for the commercial photographer.
The shades - usually a commercial photographer uses umbrella - or sometimes called the brolly, for shades.
The idea is to provide softness to the light.
The lights from the flashes are usually quite sharp.
That, many a time, spoils the image.
Therefore it is necessary to provide a shade that softens the light and gives a glow to the environment.
It also throws a soft light on the subject that helps the face glow.
Last, but one of the most important elements used by a commercial photographer - the backdrop.
The backdrop is an essential part of every photograph.
It defines the subject and makes a clear contrast when used the right kind of backdrop.
An efficient photographer uses the backdrop to give the right effect - sometimes camouflaging the flaws and sometimes highlighting the desired.
All the three above components are essential to have a perfect image fit for an advertisement or any kind of commercial photographer purpose.
With a little scientific thinking and a little creative thinking, you can actually give depth to a picture, bring out the personality of the subject and create the desired effect.