Spin photography, in case you are wondering what it is? is a technique of creating an image of an object that can be zoomed or viewed from different angles. The object is photographed from different sides and then displayed in an interactive way. It brings together the creativity, technical skills and photographic skills of several experts who bring life to a website through various images of products. It lets you view an object from all its sides and distances and thus learn more about it. While it is a comparatively new marketing technique in e-commerce, spin photography has been proved successful so far in making a positive impact on the customers.
Spin photography can be used for various products such as jewellery, electronic items like mobile phones, laptops and tablets, garments and shoes, personal care products, etc. Using this technique of presenting the object from its different sides gives you a lot of benefits when it comes to the popularity of your website. Here are a few of them:
• By displaying an object from its different angles, you are giving your visitors a better view of the product they want to buy. You can actually increase the conversion rate of a website as it helps the visitors to understand the product in a better way and thus purchase the product without any doubts.
• Spin photography makes the image more interactive. Your visitors are not just viewing the image but clicking it multiple times to see it from different sides and angles. This gives them an engaging experience of online shopping, most probably making them return to check out more products later.
• While showcasing your products in a clearer and more visible way, you add to their credibility. Your customers get more confidence to buy from you as they are able to see clearly what they are buying and paying for. This increases their confidence in returning to you for more as well as recommending you to others. Also, it reduces the number of returns you get from unhappy customers.
• Spin photography is not so very common in e-commerce, at least till now. This means you get an edge over your competitors as your website turns more appealing and trustworthy with product images that cannot cheat the eyes of the customers.
Spin photography is done with the best and most advanced technology of photography to be made compatible with any platform such as a PC or a mobile phone. Hence, the images you add in your website could be of high resolution and therefore of the finest quality. Besides enhancing the customer experience they would be a best value addition to your website to make it better and more user friendly.