Hiring people has become cheap in a way with the increase in the freelancing and outsourcing at its all time high. Odesk and Elance are two great places to find people ready to work online for all the content, development, administrative and virtual assistant tasks which includes email and orders management too. Choose the experts or people who have experience in organizing and maintain these things remotely.
It is easier to find freelance designers, developer for your webstore and content managers ready online for a fraction of cost when compared to a full time employee at a physical store. One can save lots of money by hiring a pool of talent on a per project basis under the store gains some traction in sales and later on hourly basis.