Now let's turn the pages of Herbalife from when it was just a baby. Mark Reynolds Hughes was the founder of this company which he started at the age of 24 years. Mark Reynolds Hughes started this company in February of 1980. Mark had the ultimate dream to sell quality, genuine and original health products to his customers. It is said his passion was driven because it is understood that overdose of some diet pills were the reason for his mother's death. Initially he sold healthy safe and effective weight management and weight loss products from the trunk of his car with a punch line or slogan "Lose weight now. And ask me how?" This quickly became the stepping stone for the company's rapid growth and international success.
Herbalife follows multilevel marketing strategy to sell its products which is also known as network marketing or direct marketing. Herbalife has an estimated sale of $3.5 billion dollars. The company stands with some other leading companies that sponsor their products through sports and fitness.
Being a multi-billion dollar international public company, Herbalife uses the traditional advertising methods. They advertise the brand in distinct and effective ways by standing support for sporting events with meaningful and self development aspects. To name a few, the company's employees and independent distributors involve themselves in triathlons and other large sporting events on an international level basis several times every year. In addition they are involved with the sponsor of some of the world's best professional and Olympic athletes in more than 20 different sports.
Given the combination of both product expertise and obtaining it, many people who have been are open to the brand and learn about the rich high end products ask a simple question on how to purchase Herbalife products if even I don't become a distributor and cannot reach a distributor in the area? The best answer to this would be the rich secure shopping websites launched where anybody can browse and buy the products at cost effective prices and higher customer support.
Herbalife is still continuing to grow the business at an impressive rate though they greatly miss their founder Mr. Hughes the company is now managed by Michael Johnson as the Chief Executive Officer. Michael Johnson was best known for his role as President of Walt Disney International.
Herbalife has a number of successful products as feathers in its cap. Some of the products which were sold by the founder as the first set of products are still ruling the global market one example is its star product The Formula 1, which is now the cornerstone product for the ShapeWorks weight management programs. ShapeWorks system products are available for individual purchase or you can choose one of 3 already pre-packaged offerings. ShapeWorks Quick Start Protein Plus, ShapeWorks Advanced Protein Plus and ShapeWorks Ultimate Protein Plus. The ShapeWorks Ultimate package includes; Formula 1 Nutritional Shake Mix, Formula 2 Multivitamin Complex, Formula 3 Personalized Protein Powder, Cell Activator, Herbal Tea Concentrate, Total Control, Cell-U-Loss, Snack Defense and a Variety Pack of 13 snack items!