Effects of Online Competitions - On New Business
You need to know about the two main benefits of running online competitions.
Without doubt you will obtain a lot of people visiting your site, who are in search of these competitions.
It results in creating awareness about your site among visitors, which in return makes them realize and return to your product and your service when they are in need.
The next advantage is that you can set up to build yourself an opt-in list.
Most of the sites that are conducting online competitions, essentially call for entries to sign up for their articles or newsletters which if they wish they can unsubscribe any time.
Whereas few other web sites, just have this facility as an optional one, by placing an additional check box at the end of the entry form and ask people if they want to sign up to receive your newsletter.
Depending on how you promote these online competitions, you can simply make a list of a 500 to 1000 people or more, using an effective competition campaign.
Nearly all countries do contain local websites that catalogs competitions for their countries, in which it allows you to place ads for free of cost or for a little amount of advertising charge.
There are certain people who are not interested in the idea of spending money on marketing.
But the fact behind is that, you are spending something for free, but the reality is that by doing so you can exponentially increase your market reach, and attract a lot more potential visitors to your site.
Do think about the give away.
You ought to make sure that you are not selling something.
Say for example, if you are selling Cameras on your website, and you run online competitions giving away a free camera, then a few people might put off buying from you anticipating that they may win one instead.
That is why, you have to better give away something that compliments your product or just some other thing that you know your target group would really appreciate.
Compete around the world is an online website featuring the online Competitions that are going around the world.
You can search or register competitions that are of your interest.