Powerful Form of Advertising
When it comes to wrapping their vehicle, many business owners make the excuse of their company being "too small" to benefit from vehicle advertising. On the contrary, vehicle advertising is an excellent way of getting your product or service out there.
Outdoor Advertising Association of America says that vehicle wraps can expose your business to up to 70,000 people per day. This statistic makes sense because it's very difficult to not notice a colorful car with bold graphics. Having thousands of people notice your brand will make a difference no matter how small your business is.
In fact, a smaller business needs as much cheap exposure it can get. While a larger corporation can afford to spend millions on TV commercials and online advertisements, vehicle advertising may be one of the only chances a small business can get at getting plenty of exposure.
Despite how effective vehicle wrapping is as an advertising tool, it doesn't cost much at all. In fact, on average, a non-discounted paint job is going to cost you more than a wrap for your car will.
Depending on the detail and the quality, a paint job for your car will cost you $1000 to $8000. On the other hand, wrapping a car will only cost you $500 to $3000 on average. Therefore, you can save up to $7500, which is money that can be reinvested into your business or savings account.
Chances are, there's going to come a time when you want to sell your car for a better or more cost-effective one. Unfortunately, cars that are painted bold and uncommon colors tend to be very difficult to sell. Therefore, if you paint your car a bright neon orange to make your advertisement stand out or simply because you love the color, you may have to repaint your car if you want to resell it.
However, if you simply wrap a car that's painted a neutral color, all you have to do is take off the wrap and you'll be able to sell it quite easily. Also, your wrap will protect the original finish of the manufacturer, which will also increase the car's ability to resell.
When you wrap a car, you're basically giving yourself more options when it comes to colors. Wraps are much cheaper than getting a paint job, so you won't feel like you can only repaint your car when the paint's all scratched up and discolored. Therefore, if you get tired of your pink car, you can easily get a yellow wrap for your vehicle for much less than a yellow paint job.
Takes Less Time
If you can't afford to have your car in the shop for more than a few days, you should definitely consider getting a wrap instead of a paint job, especially if the design of your vehicle is complicated. While a paint job can take a week or even multiple weeks, most wraps are completed in a few days, so you can get right back to driving instead of carpooling or using public transportation.
Many people don't consider wrapping their vehicles simply because they're unaware of all the benefits of a decal. A wrap will protect your vehicle's resale value as well as its finish, and it's also very cost-effective for the amount of advertising value you can get out of it.