Ignoring a great deal of public outcry and firm science, many industries seem intent on running themselves dry before admitting that some of the planet's most precious natural resources have been exploited to the point where sustainability would have required drastic action at least 25 years ago.
The areas of society that recognized and applied sustainability principals effectively did so purposefully and quietly, without great fanfare, are many continue experiencing great success to this day.
Take, for example, the Alaskan seafood industry.
When populations of wild salmon were dipping dangerously low over 50 years ago, instead of turning a blind eye, the Alaskan Constitution mandated legislation for sustainability in fish populations.
As a result, the world is still able to enjoy sustainable Alaska salmon, and populations are thriving, experiencing over 700% growth from where they were just 50 years ago.
Maintaining a sustainable wild population like sustainable Alaska salmon requires more than a little planning and action.
Every aspect of the ecosystem must be carefully maintained and protected against dangerous influences like pollution, habitat damage, and overfishing.
This is accomplished through strict regulations and close monitoring of all activity occurring in and around wild salmon habitats off the coast of Alaska.
As the world passively watches rainforests disappear, likely taking with them the natural cures for many ailments, illnesses and diseases, as well as numerous species of natural and scientific interest, increasing attention is being paid to the dramatic preservation measures taken in Alaska as a worldwide model for not only marine, but unique habitat sustainability.
Within the last decade, the Alaska Salmon Fishery received Marine Stewardship Council certification as "well managed and sustainable.
" It is just that importance of this work be recognized in the preservation of not only a species, but an invaluable natural food source for the planet.
Wild, fresh, sustainable Alaska salmon comes from icy waters, and resultantly is rich not only in protein, but omega-3 fatty acids.
Imagine that such nutrients that support human health in ways little seen in other food sources were once at risk of disappearing from the planet.
The beautiful and appetizing natural flavors, colors and textures of wild, sustainable Alaska salmon are something that can't be matched, even when raised in captivity.
When salmon farmers try to duplicate the quality of fresh Alaska salmon, they end up with a fatty fish, gray in color, which must be injected with artificial dyes to appear "pink" again.
Instead of settling for such imitations, packed with harmful pesticides, antibiotics, and other assorted chemicals, seafood fanatics are calling out for sustainable Alaska salmon instead.