It is so vast it can be very difficult for the novice to navigate through it to find exactly what kind of opportunity [fish] he is hoping to hook.
Let me use a visual analogy, if you will, to help describe how you can get to where you find exactly the kind of fish [opportunity] you are seeking.
After all if you are fishing in the wrong waters or are using the wrong bait and tackle you will never find what you want.
You have decided that this year  you need or want to start a home based business.
You need information to help decide which one might want.
You go to the HUGE internet ocean and using the "search" button rod, you cast out a one word keyword line called "business".
You are virtually transported to a smaller part of this vast internet ocean called the "Sea Of Business" which is incredibly vast in its own right.
Your catching a lot of business fish but their not the kind of fish that you want.
There are just to many different kinds of business fish and the type you want are not concentrated in this area of the "Business Sea".
You have very limited success.
You still have not found what you are seeking.
You decide to change the line your casting out to try to have a little better success.
A business line did help a little so you decided to change to the "business opportunity" keyword line and try again.
Again, you are virtually transported to another huge fishing area within the "Sea of Business".
You start catching business opportunity fish and even some more of the "home based" business opportunity fish you are seeking but most of your time is taken up by bringing in the wrong type of fish.
Your getting a little tired and very frustrated.
Deciding to take a break, you decide to look at the lines you have left to try to pick another one that might do the trick.
You can tell your getting closer and that the fish you are seeking are somewhere nearby.
So you put on the "home based business opportunity" line and cast it out with the search button rod.
Again your virtually transported to yet another part of the Sea of Business.
Viola! You are now catching "home based business opportunity" fish one right after the other.
Now it is just a matter of deciding which one you want to keep.
You are a happy camper--you found what you are seeking in abundance.
The moral of this story is that you must use the right exact keyword phrase line in the vast ocean called the world-wide web to catch the exact fish [opportunity] you are seeking.
Otherwise your fishing in the wrong area with the wrong line and catching the wrong fish.
So if you are looking to start a home based business in 2011 you need to use the right keyword lines to find exactly what you are seeking.