It's true that content online has been around in the form of articles, blogs and websites for a few decades. However, the dependence on online content has grown significantly in last few years. And any business ignoring online content platforms is devoid of customer attention.
If you've been facing similar problems or have been planning to go online, what you would need, first of all, a content marketing strategy. Yes, before you need content, you need a plan on how to create and publish content.
Try to build a structured content marketing strategy, in order to maximize the effect of your content. Here are the basic steps you need to follow in order to build a strategy right from the scratch. Take a look.
- Define Your Goals
Before you begin creating a content piece, it's important to define what effect you want it to produce. This is more important when you have a limited budget and can't afford to waste a single penny on creating less useful or less effective content. Have specific goals in mind right from the beginning.
- Conduct Research
This is when you will begin with collecting data and processing into useful information. Try to find answers for the following questions:
- What is your target market
- Where do they go for information
- Where they socialize
- What they like to read
This will help you in identifying what to create to generate maximum effect.
- Content Type
Now it is important to decide what type of content is right for your industry type or what your audience likes to read. However, you're restricted to just one type of content. You can go for
- Bog posts
- Press releases
- Website content
- Social media
- Create Content
Now is the time for creating content. Here you need to make a decision – whether to write on your own or to get it written from a content writing firm.
The idea is to ensure quality and keeping the message intact in all forms of content. This is your personal decision and can choose to stick to either of the options depending upon your needs and budget.
- Content Distribution
One of the biggest questions that marketers face is where and when to publish the content. And most of them end up committing mistake. These content pieces either remain in isolation on your website or unread/unliked on social media.
You need to consider the image a particular content piece is producing. If you think, it's worth sharing on social media, go ahead. If it is purely informational, you can post it on any or all of the industry blogs.
SEO is not out of trend. No doubt, good content does more than anything else. But you need to get it in front of people more frequently.
So, it's better not to ignore this aspect.
- Performance Check
How do you know how your content has been doing? Decide how you're going to check the performance of your content. A content marketing firm can do it on your behalf or you can use free or paid tools to check your content's performance.
If you're already a level above, you will need to hire a content marketing expert.
In order to build your brand online through content, it's important to have a content marketing strategy in place. The article discusses the process of building a content strategy from the scratch.