What Are Consumer Sales?

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Once consumer sales are calculated, a business will subtract any costs incurred to determine its profit. If the profit is not realistic, a business may try to reduce costs associated with consumer sales.


The amount of consumer sales can be determined by adding up the retail establishment's sales of all goods and services for a specific period of time.

Price Reduction

Consumer sales have a tendency to decline during tough economic times. To increase consumer sales many businesses will consider lowering prices.


Consumer sales do not include sales to consumers for the use of their own businesses.
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