One: writing articles for search engine optimization purposes is difficult.
Two: writing articles for search engine optimization purposes is time-consuming.
Three: they find that doing it themselves wastes more money than hiring professionals, more often than not.
Four: honest SEO services keep up with the Google bots and know what keywords to use and which not to use.
The list of benefits for hiring SEO services could go on and on.
Of course, there are disadvantages, as well.
New website owners should weigh both pros and cons before making a decision.
Let us back up a little and explain what SEO means and why it is important.
SEO stands for "Search Engine Optimization.
" Of course, that might be just as clear as the acronym.
Think about how you use the Internet.
If you don't know an exact address, what do you do? You type in google.
com or yahoo.
In any case, you navigate to a search engine.
Then, you type in a few keywords that would describe what you are looking for.
Usually, you click on one of the first three results on the page.
Statistics show that the majority of Internet users do the exact same thing.
Alright, if everyone clicks on the first three results then imagine how awesome it would be if your website were one of those three results.
SEO implements marketing strategies to get a website on that first page of results.
First, you must understand how the search engines work.
The search engines have these web bots that crawl throughout the whole Internet looking for matches to your keywords.
When they find those matches, they browse the webpage for identifiers like links.
Then they use an algorithm to calculate the ratio between keywords and certain URLs.
This example is a little rough, but you get the picture.
So, knowing this information, how would you try to attract a search engine's attention? You would try to get as many keywords in links to your website spread in as many places that you can.
However, it is not really that simple.
Search engine bots are savvy to junk and spam.
If they think the location of the keyword is spam, they will ignore it.
Also, there are certain keywords that the bots ignore as well.
You have to know not only which keywords the bots will recognize, but also what keywords users are likely to type in the search box.
That is where SEO writing services can become useful.