Are your subscribers even getting your newsletter? You might be shocked to find out how few of your subscribers are actually receiving your e-mail.
I know I was! Paid autoresponder services cultivate relationships with major Internet Service Providers (ISPs) and online services.
It is in their (and your) best interests that your e-mails get through and they work very hard to achieve high deliverability.
Some services supply a spam test to show you how spam filters would rate your e-mail.
If your spam rating is too high, you can edit your e-mail to improve deliverability.
When I moved my newsletter over to a paid autoresponder service, I received several e-mails from autoresponders.
They basically said that because of spam (unsolicited commercial e-mail), I had to confirm that I was a real person who wanted to communicate with the recipient.
With the paid autoresponder service, I received these e-mail messages and was able to respond to them in order to try and retain my subscribers.
With my previous mailing list software, supplied free with my web hosting, I was oblivious to such events because I received no autoresponder replies.
So, by paying a modest monthly fee, your autoresponder service can help increase profits by increasing the deliverability of your communications.