The motivating factors for the company are quality, innovation and perfection ever since the time of inception. And these qualities have kept the brand in the top-slot of the watch industry. The company delivers what it promises and so their efforts to stay at number one continue to fetch them the desired result.
The watch company has been instrumental in giving to the world some of the perfectly engineered watches. The worlds most precise analog quartz watch, the worlds most advanced radio controlled watch and the worlds thinnest light powered watch are all from this amazing brand. They had the first voice recognition watch. Citizen also holds credit for making the first professional diving watch. This watch was not only waterproof but featured an electronic depth sensor. They are also the first company to create the world's slimmest LCD.
The company is popularly known for its Eco-Drive series of watches. As the name suggests these watches are eco-friendly. The first Eco-Drive watches were sold in 1995. The watch functions with the help of a battery which is recharged by a solar panel. This battery is seated under the watch face. All Citizen Eco-Drive models are made in Japan but may also be assembled in China.
For the men the popular Eco-Drive series are The Calendrier, The theme of the design is the fusion of space and time. There is the Perpetual Calendar Series. It is a work of genius. The Citizen Perpetual Calendar features a perpetual calendar and many more exciting features.
For the women category the popular Eco-Drive watches are Diamond Series and Crystal Series. The Crystal Series are made of stainless steel and have sparkling Swarovski crystals on its case and bracelet and a rectangular face with a mother of pearl dial.
In 2008,Citizen Watch Company Limited launched the Eco-Drive Chronograph watches that can measure time to 1/1000sec. These watches are for keeps-sake and also make the perfect present on formal and informal occasions. For the people who believe in perfection, a watch from this designer brand will definitely match up with your style.