Innovative media continues to thrive at the 2009 Dubai Airshow

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The 2009 Dubai Airshow showed yet again how the Middle East is a vibrant and vital region to the aerospace industry. Orders did not match previous Dubai Airshows but nevertheless there were order announcements and plenty of activity and anticipation of new business. Overall the show delivered a positive boost to the aerospace industry with plenty of anticipation that improved times are just around the corner.

In terms of exhibitors there were 890 exhibitors from 47 countries, visitor numbers have been estimated at 50,000 visitors with 1,200 registered press and media. The mix of exhibitors tended to reflect the perception of the region with a high proportion of Business and Corporate Aviation Operators, Manufacturers, Suppliers and related exhibitors.

In terms of advertising, sponsorship and media there were mixed signals. Some of the innovative publications managed to "survive and thrive" in spite of the economic difficulties currently hitting the aerospace industry. Publications and magazines (at the show) found they were able to demonstrate growth, both in terms of numbers of advertisers and levels of advertising. In fact two of the "Show Dailies" increased their levels of advertising by more than 10%. In addition to this a new publication, Arabian Aerospace (launched earlier this year), was able to deliver a "Show Issue" with very significant levels of advertising. What makes this all the more remarkable is that several high profile companies either radically reduced their advertising or did not advertise at all for the show.

The level of "on-site" official advertising and sponsorship appeared to hold up well with many sponsors and billboards placed around the show. Many advertisers from previous shows renewed their advertising for the 2009 show while new advertisers/sponsors such as Airbus, Hadid, Tawazun, AJA and Blenheim Capital Partners added to the level of on-site advertising. The advertising from Airbus was particularly noticeable, firstly because of the positioning of the high profile banners at the entrance to the main exhibition halls and the large posters (billboards) either side of the new Emirates Hall.

Full details of all the advertising and sponsorship at the Dubai Airshow are exclusively revealed in brand new report - The Dubai Airshow Media Report. Written and published by Peter Bradfield, the Report clearly shows that for those publishing houses that are innovative, focused and professional there are still opportunities to create highly relevant and successful publications, in spite of the current problems the aerospace industry is dealing with.

Commenting on the Report author Peter Bradfield said "I am very pleased to have found that the Dubai Airshow, and the media present, continues to grow in these difficult times. I was expecting to find that on this occasion there would be significant reductions in advertising and sponsorship. However my studies have found that the levels of advertising and sponsorship remains robust and, in some cases, continues to grow. I am fortunate in that I can compare data directly with previous shows and therefore provide an accurate, direct comparison which brings into sharp focus the trends over a long period of time."

Full details of all media activity, advertising and sponsorship at the 2009 show are included in the Report. More information about the Dubai Airshow Media Report, together with all the latest news and developments in aerospace media and events, is available by visiting
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