Without the traffic, there are no leads and there are no sales.
However, the business owner can not afford to pay a large amount of dollars to get the traffic they need.
This is why it is important to go with more affordable pay per click advertising with second tier ad networks.
First of all, many of the tier one ad networks, such as AdSense, are utilized by many large online businesses.
Using them will actually put you in the frontline with your largest and strongest competitors.
Unfortunately, the result may be that you don't get the traffic you expected.
Second tier ad networks will be the best choice for your pay per click advertising for the simple fact that you won't be put side by side with larger and stronger businesses.
The cost of going with the larger tier one companies is also quite expensive itself.
Some of the smaller, second tier companies may only charge you $.
05 for each click, while the tier one may charge $10.
00 each click.
What happens is that you are simply wasting your money.
After all, you'll get more traffic as you can afford more clicks and because you choose the demographics and target market, the clicks will be from qualified individuals.
Before you choose a second tier ad network, you will need to consider several factors.
First of all, you will want to make certain you can remain in control of your ad campaign.
Do you get to choose your target market and demographics? You will also want to ascertain that the business you choose has a great support system.
Are they able to answer all of your questions? This is a must if you want to make sure your money is well spent.
Unfortunately, many small business owners often find that their marketing budget is small, as well.
This does not have to prevent them from getting the traffic they need, though.
They simply need to go with an affordable pay per click advertising by choosing a second tier ad network.