The Ladies of "Mad Men" in 1969

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Mod ’60s Style on "Mad Men"

"Mad Men" kicked off its seventh and final season in April. Episode 1 begins in January 1969 and, as of episode 3, the "Mad Men" ladies are wearing spring dresses in April 1969. Now that we have a few episodes under our belts, let's take a look at the ladies' amazing vintage style...

Jessica Paré as Megan Draper: Baby Blue Mini Dress

In episode 1, Megan looks gorgeous when she picks up her hubby Don (Jon Hamm) from the airport in sunny L.A. As she walks in slow motion, her ultra mini dress blows in the breeze. This is definitely one way to keep Don!

Jessica Paré as Megan Draper & Jon Hamm as Don Draper

The dress, complete with sheer sleeves, short hemline and neck bow, dates from 1969 and came from Claudette Didul, set decorator of "Mad Men," says "Mad Men" costume designer Janie Bryant on a Fashion and Style video on amctv.com.

Jessica Paré as Megan Draper: Macramé Skirt

In episode 3, Megan and her hubby Don fight in her L.A. home about her desperation at acting auditions and his precarious employment status. Her swirly psychedelic blouse and macramé skirt make just the right outfit when Don says, "Stop acting like a lunatic."

January Jones as Betty Francis: Blue & White Dress

Betty finally returns in episode 3 and evokes such a classy, Grace Kelly vibe with her blonde bouffant. In this blue and white dress and string of pearls, Betty looks like the perfect mom.

January Jones as Betty Francis: Blue & White Dress

Betty's good friend Francine (Anne Dudek) chats about her new job while wearing a strong pantsuit, a more masculine look that gained popularity in the late 1960s. Meanwhile, Betty's style remains traditional and feminine with matching bag and pumps.

January Jones as Betty Francis: Pink Dress at the Farm

When Betty and her son Bobby go on a school field trip to a farm, Betty looks like a glamorous Grace Kelly in a pink dress, matching jacket and black movie star sunglasses. In a Fashion and Style video on amctv.com, "Mad Men" costume designer Janie Bryant said that she and "Mad Men" creator Matt Weiner felt that "she should be overdressed for the farm."

January Jones as Betty Francis: Pink Dress at the Farm

Betty's farm ensemble is a vintage dress and jacket that was originally five sizes too big, so the costume team tailored it to size and added short sleeves on the dress (not shown), says "Mad Men" costume designer Janie Bryant on a Fashion and Style video on amctv.com. The prop team constructed Betty's lunch bag based on one from the period.

Elisabeth Moss as Peggy Olson: Yellow Plaid Suit

In episode 1, Peggy exudes authority in a smart yellow plaid suit and turtleneck. But perhaps the color yellow represents fear or cowardliness in this copy chief?

Elisabeth Moss as Peggy Olson: Dress with Maroon Bow

Later in episode 1, Peggy wears a strong navy dress with a striped scarf when she explains her copy intentions with her new boss Lou.

Elisabeth Moss as Peggy Olson: Striped Dress

In episode 2, Peggy wears a touch of red on Valentine's Day with her maroon and red bow, but overall, she looks a bit severe and matronly in a dress with a white collared top and brown skirt.

Christina Hendricks as Joan Harris: Black & White Dress

In episode 4, Peggy continues wearing outfits with a bow or neck tie. Perhaps, like a men's necktie, it's a symbol of her status in a male-dominated world.

Christina Hendricks as Joan Harris: Red Dress

In episode 1, Joan tries to persuade a client to stay with Sterling Cooper & Partners and looks powerful in a strong black dress with white collar and cuffs. Dare I say, almost nun-like?

Christina Hendricks as Joan Harris: Floral Mini Dress

Joan always dresses appropriately for holidays. In episode 2, it's Valentine's Day so, of course, she wears red. "The sleeves are very modern. The high neck with the bow, very modern. But the silhouette, definitely rooted more in that 1950s hourglass design," said "Mad Men" costume designer Janie Bryant on a Fashion and Style video on amctv.com.

Teyonah Parris as Dawn Chambers: Purple Cardigan

In episode 3, Joan departs from her signature hourglass-enhancing dresses and wears a trendier floral mini dress with white collar and cuffs. Plus, she wears black boots. Is Joan reinventing herself?

Sola Bamis as Shirley and Elisabeth Moss as Peggy Olson

After Don's secretary Dawn Chambers is promoted to Joan's old office manager position, Dawn begins wearing bolder clothes, like this purple cardigan (a royal, authoritative color) and a blouse with a necktie (a masculine touch).

Kiernan Shipka as Sally Draper: Gray Mini Dress

Peggy's secretary Shirley is the first lady in the office to sport an Afro. Lately, she's one of the most fashionable gals at Sterling Cooper & Partners with her super mini dresses and trendy makeup. I look forward to seeing more of Shirley's outfits!

This season, Sally Draper is all grown up and wearing super mini dresses and young fresh prints. In episode 2, Sally attends the funeral of a classmate's mom so she's wearing a somber gray dress and a black turtleneck. In later episodes, I hope to see Sally wear bell bottoms and flowers in her hair.

Want more 1969 style? Check out these "Mad Men" promo pics: "Mad Men" & Its Groovy 1969 Fashions.

Keep up with the latest vintage clothing news on Twitter @trendyjenny, Facebook at Vintage Clothing at About.com, Pinterest, Google+ and Instagram.

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