- Wedding brochures are great advertising tools for wedding planners.Wedding bouquet the bride on background of wedding dress image by Aliaksandr Zabudzko from Fotolia.com
Your wedding will be one of the most memorable moments in your life. It will be a time shared with friends, family, and most importantly the person you cherish and love. To eliminate some of the stress associated with wedding planning, many couples hire coordinators to help them with the decision-making process. They often search for professionals who can assist them in completing certain tasks, such as cake decorating, venue selection, music and entertainment as well as catering. Those in the wedding industry tend to use brochures as a major advertising method. Wedding brochures allow these professionals to highlight their abilities to make your wedding day special, while also noting their wedding ideas and prices.
- Come up with a theme for your wedding brochure. If you're a wedding planner, designer, photographer, caterer or cake decorator, allow your brochure to embody your services. Research similar companies online to get ideas for your own brochure. Weddings are generally elegant and sophisticated gatherings, so make your brochure elegant and sophisticated as well. Stick to one central color scheme throughout the brochure and blend any pictures with background colors. Use a whimsical, airy font as opposed to something bold and heavy. Check out programs like Microsoft Publisher or Adobe InDesign for at-home brochure creation. Consider consulting an advertising agency for additional services.
Showcasing Previous Work
- It is the job of planners, caterers, cake decorators and photographers to give the bride and groom exactly what they want on their wedding day. Without their expertise and spunk to get the job done, many weddings would fall apart. A brochure is an ideal way to showcase completed and successful work. A great way to showcase your work is to include pictures. Add pictures of guests and wedding party members enjoying themselves and celebrating (i.e., dancing, eating, cutting the cake). Add quotes from satisfied brides, grooms and wedding guests that validate the quality of your work.
Discuss Pricing and Uniqueness
- Tell your target audience (couples preparing to marry) why they should choose your services over the competition. Determine what distinguishes your company, and include a paragraph or two about your services. For example, if you are part of a catering company, list the foods on your menu, prices and any purchase limits for each food item. If you are a photographer, list the prices for individual photo packages, noting time estimates for a wedding shoot. For planners, let the future bride and groom know how long you've been in the business, and offer up a success story or two. Cake decorators should follow suit and offset their cake photos with samples of cake flavors and fillings. Note the cake prices that are based on the number of tiers and decoration intricacies.