Many of these tools are based on sound business practice and not on cutting corners for the sake of short term profits.
The merchant will have their own perspective on the best way to achieve this.
A triplet of tips for the Chinese wholesale market
- Expert knowledge: One of the best selling points for your products in China is to have expert knowledge in the area.
If you are selling refrigerators as an example, it is possible to study all the information about the product in advance.
You can then add expert information to your marketing publicity.
This will ensure that your customers trust the information that you are providing them with.
It will also mean that you are half way in convincing to buy your products.
This process requires hard work but the rewards are worth all the efforts that you put in place.
The main aim of retail is to add value to the product.
Through your knowledge it is possible to add significant value to the product.
- Personalized products: The products that are coming out of the Chinese market have been accused of lacking personality.
The real reason that consumers react in this way is because they do not feel that the service provided is bespoke to their needs.
Consumers like to feel special.
The only way that the manufacture can make them feel special is to provide them with bespoke products that address a particular need.
In fact this might be the beginning of specialization on the part of the merchant.
If you can achieve this level of personalized services then you will find that the market will respond appropriately.
- Associations: If you cannot beat them then you need to join them.
If you find that the competition within the Chinese sector is too tough for you then you can join a trade association.
That might reduce some of your independence but it will give you clout when trying to secure lucrative contracts.
You might also access a lot more information about the industry that you are participating in.
This is not about unionizing you operations but rather securing safety in numbers.
A large number of people are more likely to influence a powerful baron than a lone trader that looks like a deer in headlights.